• • • Hungarian invention to solve Africa’s water problems?
A water retainer developed by a Hungarian company, Water&Soil Ltd, might solve the problems of Africa and other territories of the world struggling with droughts.
Already successful in a lot of countries According to szeretlekmagyarorszag.hu, the product got marketing authorisation in Kenya so it can start its conquest on the driest continent. Richárd Vattay, CEO of the company, told szeretlekmagyarorszag.hu that their participation in the Budapest Water Summit of 2016 increased the publicity and visibility of their innovation a lot, though then, they were only at the beginning of their marketing strategy. The fact that the company could introduce itself on a global event helped a lot to start conquering international markets.
In fact, the Water Retainer VízŐr® is an organic soil-conditioning product that can be applied by either spraying on the surface or solved in the irrigation water, with different levels of dilution possible. If the Hungarian innovation is applied appropriately, the soil’s water retainment ability will be substantially increased, and the benefits in better root development and better hydration will last for the whole cultivation period.
The plants grown on soil treated with the product can survive twice the time in extreme drought conditions without serious damage. The Water Retainer also reduces changes to soil condition caused by drought, and the soil will be able to additionally trap air humidity during high moisture periods (dawn or night vapour formation).