• • • The “7-step strategy” has been developed for the commercialisation of hulless barley ‘Kornelija’. 1st step is over.

• • • The “7-step strategy” has been developed for the commercialisation of hulless barley ‘Kornelija’. 1st step is over.

Project 1st step – Developing the technical economic feasibility study/TEFS and the commercialization strategy. Project 1st period: 1st March 2018 – 27th July 2018.

An in-depth and comprehensive analysis of the technology was started at the beginning of 2018 in order to determine its commercialization opportunities. An assessment and analysis of the potential of the commercializable technology has been carried in order to objectively and rationally identify the strengths, weaknesses, opportunities and threats of the technology, as well as determine the resources necessary for its implementation. Based on the results of the technical and economic feasibility study, the commercialization strategy and the plan for the implementation of the commercialization strategy have been developed. The commercialization strategy provides an assessment of the market potential of the technology and illustrates successive steps for developing the technology from concept to market introduction, and having compared the possible alternatives, the strategy for the commercialization of the technology has been selected.

Project 2nd period: 1st October 2018 – 31 December 2020. It will be comprised of 6 steps.

Source: http://www.arei.lv/en/article/2018-10-20/hulless-barley-variety-kornelija-high-quality-wholegrain-raw-material-for

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